RANDOM



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Milestones

PRP SA and Random SA – Swiss-based, Global coverage

In 1976, after several years working in market research, Paul Robert founded P. Robert and Partners SA (PRP), to provide state-of-the-art international research for companies in the FMCG, consumer durables and service industries.
During the past 40 years PRP has carried out research with consumers in markets all over the world (Europe, Asia, North and South America, Africa).

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In 1995, a sister company of PRP was started, Random ICP, specializing in international consumer panels and in-home product tests in Europe.

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In 2015, PRP SA and Random SA merged, and both companies’ market research activities will continue under the name Random ICP in the future.


Preciseness in conducting surveys, flexibility in carrying out research according to client needs, and a passion to deliver reliable, actionable consumer insights have been our core values for the past 40 years.

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Paul Robert

Founder of PRP SA and Random SA




In the 40-year development of PRP and Random three milestones worth mentioning are:

1980 - CATI

PRP was the second research agency in Europe to start using CATI in 1980.

What was considered at the time as a “marketing gimmick” by our competitors became, within a few years, the principal method used to interview market research respondents… making large scale face-to-face interviewing obsolete. At its height, PRP was conducting about half a million telephone interviews a year, around-the clock, in more than 50 countries worldwide.


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1995 - In-home product tests

Random ICP was set up to develop this type of research. The client’s product samples are delivered for testing in the homes of pre-recruited panelists across the whole of Europe.

In-home tests ensure that the products are evaluated in their real-life environment. The reactions and opinions of the product testers are then collected by CATI and/or CAWI.

Random ICP has unmatched expertise with this methodology. Our clients value it because it is straightforward, cost-effective (high response rate, minimum product wastage), and delivers very reliable results over time.

In the course of the last twenty years, Random ICP has carried out around 10’000 tests in 15 European countries. Our expertise and methodology are unique and unrivalled.

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1999 - Global Airline Performance (GAP)

Global Airline Performance, or GAP, is a syndicated market research project, launched in 1999 with the support of the majority of the world’s leading airlines. GAP provided the airlines with reliable quarterly data, which benchmarked the satisfaction of their First, Business and Economy Class passengers against that of their competitors on intercontinental routes world-wide (Trans-Atlantic, Europe-Asia, trans-Pacific).

The unique GAP methodology, developed and pre-tested exclusively by PRP, consisted in distributing approximately 100’000 questionnaires per year to passengers in departure lounges (airside), which passengers then completed during their flight and returned to PRP after arrival at their destination.

GAP covered:

  • 33 airports worldwide
  • 22 major airlines in Asia, North America, Europe and the Middle East.
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100% reliable, in-home product tests, using international consumer panels built exclusively for you