Swiss Call Center
Random ICP conducts all Computer-Assisted Telephone Interviews (CATI) from its state-of-the-art Call Center in Switzerland. This guarantees high productivity, renowned Swiss quality, and maximum cost-effectiveness for both multi-country and domestic market studies.
The key benefits of Random ICP’s Swiss-based Call Center are:
- Multicultural location: the resident population in the Lake Geneva region (Geneva-Lausanne-Montreux) comprises over 100 different nationalities. It is an ideal recruitment area for well-educated telephone interviewers, possessing genuine mother-tongue language skills
- Professionalism: Highly experienced and motivated Call Center interviewers. Over 80% of our telephone interviewers have been working in Random ICP’s Call Center for more than 5 years
- No frustrated consumers: no predictive calls are made, so whenever a respondent answers the phone an interviewer is immediately available to take that person through the survey
- Large interviewing capacity: 70 CATI stations in one location
Every year Random ICP conducts over 130'000 CATI interviews, mainly for in-home product tests and satisfaction surveys.